The Challenge
Luxury accommodation is a key attraction of the Capes Region and Dunsborough has become a favourite of many visitors over the years. With a tired website, Regency Beach Club was in desperate need of a refreshed website that integrated with their booking engine and showcased this unique accommodation option.
The Idea
Jack in the box was invited to redevelop the site from the ground up including a new, easy to navigate menu and spacious look and feel. New photography was commissioned during this process to also capture the unique location, amazing amenity and expected lifestyle when staying at the Club.
The Solution
With everything in place, Jack in the box developed a custom build WordPress site with a number of unique features including room search functions, availability and mapping. Behind the scenes is an integrated CMS which allows for filtering and a number of automated features making the site easy to manage, update and refresh. The visual look and feel is spacious and was designed and developed to operate from a mobile device right up to a desktop.
The Last Word
With a predominantly Australian audience and significant peaks in summer, and traffic numbers doubling in the summer months, this robust and well developed site has continued to improve results and bookings at the Club since its inception in September 2017. With nearly 50% of all traffic from mobile, the site’s responsive design and development has also been critical in driving bookings.
What They Said
“I just wanted to a huge thank you to all your team for the great job you did with a new website. It looks fantastic and thank you for getting it done so quickly. “
Jasmine Lawrence-Brown – Marketing Manager
What we’ve done
- Campaign Development
- Design
- Templates
- Video Production
- Television
- Press
- Media Planning & Buying
- Copywriting
- eNewsletter
- Website