The Grove Distillery

That’s the spirit

The Grove Experience American Style Spirit Label

The Challenge

Realising the glut of wineries within Wilyabrup, Margaret River, the owners of The Grove Distillery had changed direction from the original winery and now traded as a distillery and brewery. Jack in the box have been commissioned over several years to create branding, marketing material, a digital presence and labels for The Grove’s awarded products.

The design of premium labels across various product categories was required to reach a specific target market, and industry research was conducted to identify the target areas. A full promotional plan and collateral identification was developed at the very beginning of our work with The Grove to help identify factors that would assist them moving forward using an optimum pathway.

The Idea

Our first site visitation confirmed the premises were ideal for the visitor – a great experience with food, drink and a large area for garden entertaining, distillery tours and a massive selection of product including spirits, beers and liqueurs. Encompassing the high quality craftsmanship of the products in a way that was attractive and aesthetically pleasing to the consumer became a wonderful task we enjoy working on still today. We have been given the ability to craft the types of labels and achieve unique print techniques – work that our talented team of artists and designers excel at.

The Solution

Applying the principles of good marketing, Jack in the box set to work researching the socio-demographics and audience behaviour; evolving the brand to maintain the past while bringing it into the future.

We developed brand continuity with an extensive label design process for each individual product along with a refreshed menu. And as we moved forward our photographer shot the food, spirits, liqueurs and beers while the design and production of promotional material, including pull up banners and gift cards were implemented.

The Last Word

A new eCommerce website and continuing to create beautifully crafted labels ensures the brand is communicated to key audiences. As a long term project, the foundation is now set to build greater performance, meeting the organisation’s potential.

What We’ve Done

  • Strategic Planning
  • Brand Evolution
  • Press Advertising
  • Media Schedule & Buying
  • Photography
  • Stationery Suite
  • Product Labeling
  • eNewsletter
  • Menu Design & Production
  • Authenticity Certificates
  • Packaging
  • eCommerce Website