Harcourts Busselton

Brief:

To lift Harcourts' profile in the Busselton region and strengthen the already existing market leadership in the face of a potential GFC.

Our Contribution:

Refine the corporate styling making it more relevant to the region
Develop a 12 month branding campaign.
Art Direct and shoot photography
Design press advertising
Design outdoor advertising
Organise and develop a taxi advertising campaign
Develop a micro website for regional consumption
Design internal templates
Design, develop and write personnel profiles and photography

Outcomes:

Harcourts employ the largest number of sales staff in the region despite the occurrence of the GFC.

Harcourts has increased their market share from 25 to 35% despite the occurrence of the GFC.

Harcourts now has the largest property management portfolio in the area.