When the going gets tough the tough get smarter.
To lift Harcourts' profile in the Busselton region and strengthen the already existing market leadership in the face of a potential GFC.
Refine the corporate styling making it more relevant to the region
Develop a 12 month branding campaign.
Art Direct and shoot photography
Design press advertising
Design outdoor advertising
Organise and develop a taxi advertising campaign
Develop a micro website for regional consumption
Design internal templates
Design, develop and write personnel profiles and photography
Harcourts employ the largest number of sales staff in the region despite the occurrence of the GFC.
Harcourts has increased their market share from 25 to 35% despite the occurrence of the GFC.
Harcourts now has the largest property management portfolio in the area.