South West Coach Lines

Brief:

To re-brand the company in alignment with its acquisition by International transport company, Veolia Transport.

To reposition the company as a professional, qualified and credible organisation, in alignment with an increasing fleet and an improved bus transport service to and from Perth.

Our Contribution:

Design brand and corporate styling
Design livery - signage - building and vehicle
Create Email marketing templates
Design various flyers, posters and timetables
Design banners and promotional items
Design press and outdoor advertising

Outcomes:

South West Coach Lines, now employs 217 staff, operates 113 buses and coaches and provides transport to in excess of 1,200,000 people every year. Their services include TransBusselton and TransBunbury (town bus services), school bus services, Perth bus service, Airport shuttle service, private transport and charters.

In 2011, South West Coach Lines won a Silver Medal in the Major Tour and/or Transport Operator category at the WA Tourism Awards.