FAQ
Marketing - complex, difficult to define, hard
to interpret and impossible to understand.
We don’t know all the answers but with 70 plus collective years of experience under our belt, we like to believe we know a little bit about our specialised field.
Marketing is a sophisticated mixture of bling and vernaculars and many novices mistakenly believe they understand the disciplines. Take a look at what we’ve experienced as the most commonly asked questions and hopefully our answers will deliver a greater insight into a strange and wonderful world.
To help you with the industries’ vernaculars, we have also put together a comprehensive ‘Glossary of Terms’.
Search our Glossary of Terms
Q: Why are you called Jack in the box?
A: Two darn good reasons! First we wanted to surprise our clients; we wanted to be so exceptional and unique that we simply 'jumped out' at you. In addition we don't think like other marketers. Sure! All Marketers think laterally but in one dimension, where as we think dimensionally in lateral terms. The difference between a square and a BOX. So that's us - Jack in the box!
Q: What makes you 'wholistic'?
A: There's strategic agencies who'll write you a marketing plan; there's creative agencies who'll come up with a great idea for a campaign. And there's production houses who can film a TV advertisement for you. Jack in the box is a wholistic agency, one that does all of the above, and more. We specialise in every area of the marketing disciplines. Our creative department is driven by sound strategic thinking and research, whilst the strategic department has access to a wealth of creative expertise to put a plan into action.
Read more about 'wholistic' marketing.
Q: Do you produce TV commercials?
A: Do we what! Our wholistic nature allows us to assess the best strategic direction for your company and selecting the right target market, whilst accessing some of the best creative and production abilities in the state. We can design and produce anything from an epic two minute commercial to budget-friendly productions. We can also manage the project from a great idea right through to media negotiations and getting it to air, letting you sit back and enjoy the experience.
Q: How many staff do you have?
A: Jack in the box currently has 9 staff members, including the friendliest administrator Dawn, 'creative genius' Vaughan and Nicole and a strategic team of heretic eggheads, 'Grown Up' Tony, 'Kiwi' Kate, 'Who's a clever boy' Lee: our gorgeous facilitator Jane; Media guru Sally and of course the studio King, Director, Scott Robinson.
Q: Why Busselton?
A: We love the hustle of the city but only in small controlled doses. We looked long and hard at the map and discovered a little slice of paradise, with time to grow; abundant potential and the centre of south west activity. Best of all, technology being what it is, we can cover the world from here. Wish you were here! And the benefit to you is simple. Our personnel are relaxed, happy and they want to work for you. We love our jobs and it's a pleasure to work for our clients
Q: Can you create websites?
A: Websites are one of our many specialities. We have a unique Content Management System called 'Springbox' which is designed to make the management of web content simple and user-friendly. We can design anything from a simple, information-based website, to a comprehensive eCommerce on line shop-front. But it doesn't stop there. We can help you turn searchers into customers with expertise in search engine optimisation, sponsored pay-per-click advertising and value-added features that will keep them coming back.
Q: I need some strategic advice but don't want a large strategic document which will only gather dust on the shelf, can you help me?
A: In our experience dealing with companies of all sizes and types, we understand that a strategic document must be a living document. To meet the needs of those companies looking for a nudge in the right direction, not a 100 page document, we have developed a simple strategic framework, called a marketing audit. As part of a marketing audit, we host a strategic discovery with your senior personnel and then translate that into a short, workable document to help you refine your strategic direction.
The marketing audit process is designed to be synergistic; meaning we work with you, not for you, to formulate a direction for the future.
Q: I have a marketing budget, can you assist me in planning the best way to spend it?
A: Our campaign plans are a great way of controlling your annual budget and knowing exactly what you'll be spending it on throughout the year. We can compile a promotional or media strategy designed to garner maximum impact for your dollar complete with action planning, media scheduling and a comprehensive cost analysis.
Q: Can you help me evaluate my company's performance?
A: Most businesses will simply look at their sales to assess their performance. If you're up on last year, all is well! In most cases however, sales mean very little. Imagine for instance, if your customers were inclined to spend more with you if you implemented the smallest strategic changes. Sometimes, just the smallest issue can make the world of difference. Our Customer Service Index is a unique survey method that allows service quality measures to be assessed utilising a revolutionary indexing method. We can also help you with anything from a mystery shopper, to the standard questionnaire or online survey.
Q: Can you help me with trade marking my brand?
A: (This does not constitute legal advice) We can't stress enough the importance of trade marking, however most businesses hear 'legal advice' and run in the opposite direction. We have an established relationship with trademark attorneys, Lavan Legal who ensure our clients understand the process and the power of protecting their intellectual property. Before commencing any brand creation, we'll always complete a comprehensive search of business names and trademarks to ensure you don't run into trouble down the track. If you'd like some more information or advice, feel free to contact us at any time.
Q: Can anyone in your team write professional copy?
A: We pride ourselves on the written word and we are still old fashioned enough to quote the words of the great master, Lafcadio Hern, who once said, "Because people cannot see the colour of words: The tint of words, the secret ghostly motions of words: Because they cannot hear the whispering of letters, the dream flutes and dream drums which are thinly and weirdly played by words; because they cannot perceive the pouting of words, the weeping the raging and the rocking of words. Is that any reason why we should not try to make them hear, to make them feel? Make them hear, make them feel." We believe the mantra and our most humble ambitions is, to make them hear, make them feel.
Q: I need to revamp my office, can Jack in the box provide some design advice?
A: Ensuring your brand is consistently portrayed at every possible level is essential for creating and maintaining a distinctive corporate identity. Your office and the way it looks should not be left out of the brand design circle. We can help you visualise a unique yet practical design utilising your brand and its supporting elements. We can also help you source painters, signwriters and designers through relationships with suppliers in a number of areas.
Feel free to contact us for a quote or some more information.
Q: Can you manage my entire printing needs from business cards to signage?
A: Many businesses overlook the fact that their brand may look very different from a sign on the roof to a business cards and livery. It can be as simple as the difficulties experienced when printing in colour. Red can look pink, blue can look purple and the next thing you know you've completely confused your customers and clients. Print management can be a complex task and it takes a thorough knowledge of colour usage and printing capabilities to execute correctly. We can help you produce anything from a complete livery suite to staff uniforms, ensuring consistency is maintained across every item.
Find out more about our corporate design work.
Q: How can you help me ensure brand consistency?
A: The only sound method of ensuring your brand is consistently portrayed is to produce a Style Guide. A Style Guide is a document that represents how your brand must appear at all times, including the correct type face, colour, size, white space, supporting elements and more. We recommend the development of a Style Guide to all businesses; it is essential for anyone wishing to franchise their business, and an excellent fall-back if anything goes wrong. Find out more about brand management
Q: I get bombarded by media reps all the time with 'great deals' and 'excellent opportunities'! Can you give me some unbiased advice?
A: Being an agency means we can give you nothing but unbiased advice. Our advice is based on sound research, experience and knowledge, and we'll only ever recommend the best solutions for our clients. Evaluating one media vehicle over another is certainly tricky, and many businesses choose on the basis of 'what is cheapest' rather than 'what is most effective'. Our relationship with an established international media buying house along with our own media expert means we have access to the most accurate media research currently available, with buying capabilities that allow us to receive volume rates.
Q: I've got an idea for a business but I don't know where to start, can you help me get my idea off the ground?
A: We live for great ideas. However, our most common finding is that people with great ideas rarely invest in research before they commence implementing their plans. They'd much rather invest their life savings and wait for their empire to build itself. Sadly, this is rarely the case. Yes, we can help you. But be prepared for some comprehensive market research and viability studies. Then, if your idea really is amazing, we can devise a business plan, design your brand, print your livery, produce your advertising, and help you pave a way to success.
