Advertising
If you build it... they won’t necessarily come, unless you tell them who you are, why you’re there, where you are and how you’ll help them. It really is just a dream to believe you can operate without really marketing yourself. Yes it’s about dreams, but if you want real success you’ll sculpture those dreams into something consumers can see, and then find a way to shout about it.
Advertising is having a great plan, designing the right campaign, selecting the right media mix, painting the picture and exploding the message through the consumer space. No matter how you look at it, telling people your story and what you will do to satisfy their needs is the only way to execute a transaction.
Press
Most often utilised because of its targeting qualities, press advertising has many benefits and a couple of downsides. Let's be honest, in any paper you are one of many - we call it 'clutter' but there are ways to ensure that you are different. It's a secret we'll keep to ourselves and our clients. however If you need to know more you'll need to chat to us and see examples that work.
Web
We can talk about specialisation till the cows come home but here's a medium that's really specialised. We understand its length, breadth and width, what it can do and what it can do for you. It's powerful, potent and the media of the moment. Executing its technical possibilities with great market foundations is a new form of art and we're at the forefront of this innovation.
Outdoor
Outdoor Advertising is superb for branding and awareness, but remember a poster is most times viewed by its audience for just seconds, perhaps less. Again it's a specialised area and designing signage that's correctly scaled and with content that quickly captures the message is a developed skill. Our team of qualified creatives can develop clever and unique messages that are memorable, relevant and easy to read, adding something to the credit of your organisation.
Television
Misunderstood, hailed as the conquering hero and thought to be the great 'bringer of sales', television is, without doubt, the most 'well respected' medium amongst business people. Despite this, television requires complex processes of decision making, at every step of its production. Choosing the right individual network; understanding reach and frequency; delivering the message in a manner which creates response and awareness, all these and more are required to develop a successful television commercial (TVC).At Jack in the box we can develop it all, including shooting the footage, animation, storyboarding, voice over and final technical and CAD needs. If television is what you need, we can show you our work and the strategy behind our thinking.
Radio
Often defined as 'Theatre of the Mind', radio as a medium, is ideal as a part of the marketing mix. We say 'part' because our experience tells us that it works best when it is accompanied by a visual medium. We specialise in writing radio commercials that are entertaining, commercially unique and do the job which they are supposed to do. Whether it's a support role or as an individual campaign, radio needs to paint pictures and deliver clear perceptions. We make a speciality of putting the right picture in the consumer's mind
Campaigning
Finally there's the craft of developing all or many of these mediums into one consolidated campaign and that takes know how. Because we specialise in each individual medium we know how they fit together; how the synergies work and where to place each medium to deliver a concise and frequent message.
Sticking to the plan, developing each mini game plan and merging them is the secret of a campaign's success. Our process is built on an internal linkage where the right hand and the left hand know what each is doing and that means double the effort. Many hands make campaigns work.
Direct Mail
Many businesses believe that Direct Mailing is an inexpensive form of mass marketing, but while it is economical it takes skill and consumer understanding to make it work. The success of Direct Mail lies in its creativity. If you aren't prepared to engage in lateral, right brained ideas then your attempts at success may be limited. Direct mail is worthy of use when it fulfills the need to advertise specific offers, but if you're using it as a lone strategy to establish a business it can be a soul destroying exercise. Consult us before you attempt this type of advertising and save yourself the heartache.
