Design
Often confused with art, impacted by personal taste, and subjected to more critique than politics, design is a subjective discipline. In our business it’s about what works and whether or not it travels through the day as harmonious, beautiful and moving.
Design is where science and art break even. It is not simply a consideration that fits into a tidy package divorced from everything else. To us at ‘the box’, we need it to embrace every part of the project. To be dressed in something beautiful and moving. Most important of all, design must play its part in creating that pleasant something that helps us all move more pleasantly through the day.
Branding
A brand is the sum total of an organisation's promise. It is the imprimatur, the personality, the banner under which an organisation rallies its troops. To be all of these things, it must reflect itself as part of the company's behaviour and this brings into play all the subtleties and beauty of great design. It is about colour and balance and a multitude of issues which, when conquered, create a mark of distinction and a representation of an organisation's existence.
Accomplishing this is a team of senior designers and creatives whose experience allows them to understand the needs of a brand and translate the words, thoughts and cultures into a look, a feel, a tone of voice which absolutely represents your organisation.
Positioning
Confused by this discipline, many businesses neglect this vital marketing component. Positioning is about how the consumer perceives you instantly and over time. That is why branding and continuity of brand management is so important. After consulting the strategic brief, the designer must create a reflection of where an organisation needs to be in the mind of the consumer and create images which complement and enhance that perception. With hundreds of local, national and international brands to our credit, 'the box' design team understand this discipline and employ's the foundations vigorously.
Promotional
Promotional concepts can be so much cleverer than the usual pens and stubby holders. What's important is to fashion them into your promotional mix so as to support your campaigning. Our ideas are novel, awareness creating and they support and extend the use of your existing media presence as good below line marketing should.
Print Design
Communication by print is so much more than words and pictures - it's maintaining the balance of the two. It's in choosing the right typeface, balancing the parts and selecting the right illustration or photography. The devil is in the detail; leading, kerning, spacing, avoiding rivers of type and most of all, ensuring the brochure readability is acceptable to its audience. At 'the box' it's not just a job, it's a serious endeavour.
Digital Design
Like print design, digital needs to have their own individual idiosyncrasies. Over the past 12 years we've spent thousands of hours in research and development discovering what works and what doesn't. It's a very specific discipline and after all our work we can proudly state we've got the real time experience to make online design work. From the techniques to the artwork, from the mechanics to the logistics, we can create the designs and functionality that will make your online function a success. It's exciting to know that we are only on the cusp of what is possible and the designers at 'the box' will be leading the way when it comes to marketing technology.
Photography
When it comes to commercial photography, it's a specialised art. Home snapshots won't entice or create desire. Equipped with our own photographic studio, special lighting units, product boxes and cameras which can photograph the most difficult items, (smoke for example), our photographic talents can be demonstrated in all our artwork and here on this site. To support this we have the software to make the finished job look spectacular.
Corporate Styling
It's the clothes your business wears. It's the make up, the jewellery and it says a great deal about what your company stands for and who you are. It's ignored by many organisations but to the person behind the really successful businesses, it's a glorious 'one percenter'. A corporate style captures the organisation's brand and weaves a frame around it, creating a continuity which in turn becomes powerfully memorable. Let us show you how your projects can be so much more effective with the use of harmonious type faces and subtle icons enhancing your brand. When we're through we'll build the style guide and deliver the brand management discipline that every business requires.
Signage
It has to be the right size, it has to be harmonic with your branding and most of all it has to be legible from a distance. Signage can go wrong because the expertise of design is different to the implementation. Signwriters are not designers and designers are not signwriters. Professional design is imperative. We develop signage to scale first, and correctly identify how it reflects on the positioning of the company.
Packaging
Complex and detailed, packaging of your product can determine its success. We have the experience not simply to design the packaging but to engineer its manufacture and work with paper engineers and package experts to achieve something special. We treat each new packaging job individually and custom design using unique ways to present your product, making it outstanding.
