When you think about it, two things are demanded for superior strategic thinking - passion and reason. To mine the very best
of directional planning, we never need to abandon either.
Strategy is about plotting a pathway to where you want to be in the future. Not just for 1 year, or 5 years, or even 10 years, it’s about the end game. A future destination is useless without a road map or directions and that’s what strategy does - it methodically plots a way, a method to get you there. We can help you visualise your road map and create the scenarios that make short trips into life‘s long journey. We use reason to form the basis of our thinking and passion serves to dare us to be different.
Great organisations understand why research matters and they set aside resources within their budget to ensure they know what is happening in their market place. From focus to survey, qualitative or quantitative, our team can develop the science to measure and garner real feedback and forecast results. It doesn't have to be expensive and with our technology and know how we can often arrive at solid, well sampled conclusions to guide your business or projects.
Business plans are a business essential, but they can be hard work. If you're just starting out, banks, investors, accountants and just about anyone involved in funding business start-ups will ask you if you have one, and to be honest if you're starting a business without one, you're in for a rocky ride.
Today the art of facilitation is more in demand than ever. With a high degree of consultation now conducted by commercial and government bodies, the need for practitioners to gather the thoughts of a group and capsulate them into a common focus is paramount. Our expertise offers organisations this ability, using various techniques to conduct community, commercial, and private group facilitation which can bring a dispute or a finely tuned project to a beneficial conclusion. It's a skill that's hard to come by, but our personnel have 30 years experience and building positive win, win, win results
90% of advertising doesn't work because of media and medium choices. Choosing the wrong media can be disastrous. We build promotional plans for above line and below line campaigns and strategies which deliver a fully costed cashflow and offer the maximum reach and frequency in a cost effective manner. Our media buyer is skilled at creating the best possible plans by understanding your consumers' needs, the psychographics and the media research. Best of all, because we buy at maximum volumes we can source the very best deals.
When it comes to marketing your business, are you feeling a little lost? Do you really know where you're going, and whether that's the right pathway for you? Many businesses fumble around in the dark when it comes to marketing, unsure when to implement marketing activities, and what's really going to work. It becomes guess work, and often it's all too hard. A marketing audit can list and recommend steps you can take to streamline your marketing and identify the weaknesses. We'll guarantee you'll save money because you will no longer depend on ad hoc decisions to market your business.
Today's consumers utilise technology like never before. We understand those new mediums, after all we have been advocating them for the past 15 years. To understand digital you must not only appreciate the consumer's behaviour you must anticipate it, and at a completely different level you must have the skills and innovative spirit to make the technology work for you, in very new ways. Digital is not just part of the media mix, it is a completely different animal with the ability to reach audiences with real speed. Like no other medium, digital needs a strategy and that's where we excel.
Preparing to franchise is vitally important and it starts when you first open your business. If franchising is what you eventually dream of, you'll need expertise to get you underway. We have expertise in franchising from personnel who have operated and controlled Master franchises and they understand what you need to do to achieve success. It's a minefield for the inexperienced and we can guide you through the explosion safely.
Trademarking and IP
If there is one thing that can destroy a business, it's a misunderstanding of IP regulations by business owners, especially where it concerns trademarking. Until you are trade mark certified you don't own your company's name. We offer a free consultation to assist you in understanding how you may be vulnerable and how other businesses can cause you immense financial damage. We have the experience backed by a qualified patent attorney to assist you.