Tony Robinson The old sage; Forty four years experience

Profile:

Recognised by his peers for his accomplishments in marketing, Tony has spent the past forty years plus in developing a significant skill base. He served with distinction in a number of companies including Solahart and as Marketing Director for George Weston Foods before becoming a private consultancy. His ability to create strategic planning documents and as a writer is reinforced by his skills as a dimensional, lateral thinker. He was also responsible for a number of major branding projects including the conceptualisation and design of the brand for Underwater World International and its implementation internationally famous for his bad university humour and off beat jokes, his academic knowledge in the field of organisational culture and its relevance to campaign strategy is at the forefront of Jack in the box's strategic differentials and he has spent many long hours fighting for the inclusion of. organisational culture as an important consideration in the development of corporate marketing. He has published a number of papers on the matter and has led, written and developed hundreds of successful marketing plans utilising his model.. His writing skills include thousands of words in press; policy documents; brochures; speeches; television and radio as well as supervising final technical production and editing.

Qualifications/Awards:

BA (Social Science) His accomplishments include a Sir David Brand Award in 1988 for his 'Underwater World International' Strategy. In the same year commissioned to the Western Australian Expo 88 executive in Brisbane as senior consultant in human resources, marketing and strategic planning. The Minister of the day acknowledged his performance with a special 'G'day from WA' award.

Milestones:

1968 Appointment to Ford as the youngest Dealer manager in the Southern Hemisphere

1980 Appointment as Solahart Marketing Manager

1988 Appointment to Expo 88 (WA Division)

1989 Winner Sir David Brand Award

1990 Opened Hedley House Consultancy

2000 Handing control to his son and launching Jack in the box

2005 Writing of region's first 120 minute TVC Jennings Hopkins