These days it is imperative that recruitment is included under a company’s marketing umbrella. Gaining and retaining the ‘right’ staff is an art and one that takes strategy and creativity. The labor market is demanding advertisements and practices that will reach out and grab the people who will fit harmoniously within an organisation.  

Sitting down at the end of a hard day’s work and watching TV has never been so darn complicated! Who said you could never have too much choice?

Packaging for me is a necessary evil. We need it to protect the goods we buy whilst they are being shipped and stored and to keep multiple parts together. However most of the time, as soon as we have the product home the packaging goes straight in the bin. This not only adds to landfill but consumes excessive resources whilst it’s being produced.

Every now and again advertising produces one of those really special moments which makes you feel you haven't left the show that you were watching and entered the ad break. Those are usually the genius commercials which have been so finely crafted that the quality and the story have formed the perfect segue from entertainment to advertising.

If in the future I am asked to describe my thoughts on the style of the last decade, I