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Oh the vision! “Agro business and agriculture is the nation’s future prosperity requiring substantial foreign investment in Australia”, so say Deloittes.
I hate the Gruen Transfer! I know I’m probably alone, but I’ve been a professional marketer for 50 long years.
Surfing my way through mounds of digital marketing campaigns, I’ve lately discovered the reason most organisation’s abandon the concept before their marketer’s become drug dependant.
It's just three weeks old and already they've started on it.
Trend watching is big news in marketing. Business watches the trends and follows the ideas almost religiously. We all like successful formulas and let's face it, if consumers become conditioned to those trends maybe logic demands we meet their expectations. But is it a prescription for success?