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Have you ever thought about why we call them ‘typefaces’?
Over the past decade thousands, perhaps millions of words have been written about Branding. From early history man has rallied behind pennants, flags, and assorted symbolic attachments such as the Roman Aquila - the eagle which acted as both motivator and protector. As long as the banner stood proud, the battle went on.
Bernhard, I think this is the beginning of a beautiful friendship
This blog is short and sweet. A logo is not a brand! It is a visual identifier, and only one of many identifiers associated with a brand.