Have you ever thought about why we call them ‘typefaces’?

Would people still recognise you if you walked around with a bag over your head?

Ever tried to hold jelly in your hands? It's near on impossible!

Not only is it near on impossible, it hardly looks presentable does it?

When it comes to great packaging for transport IKEA would have to be up there as a world leader. Not only do their boxes fit well on a pallet but what’s inside the box fits the box perfectly with very little empty space needing to be filled with Styrofoam.

Hands up if you've ever given a child a present and they've been more entertained by the box than by the object that was inside. My guess is, you're now reading this with one hand in the air!