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It used to be cut and dry. Simple. Everyone got it. You watched TV for TV. You used your phone to make calls. And you jumped onto your computer to surf the internet.
Not something that is usually associated with creative web development, but thinking inside the box has recently become one of the most talked about issues in web development. By 'thinking inside the box' I mean responsive web design, or the ability of a website to adapt and change to fit inside the space available on any device.
Surfing my way through mounds of digital marketing campaigns, I’ve lately discovered the reason most organisation’s abandon the concept before their marketer’s become drug dependant.
If we’re talking about cutting edge technology, it’s time to introduce you to the Southern Skydivers Empire site we created right here at the Jack in the box studio.
Empire technology is different. Just like the Empire State building, they're tall, impressive and make people go 'WOW!".
One of the keys to effective communication has long been about your ability to respond. While it’s been true of the web to offer this ‘instant’ interpretation of the word ‘respond’, we have now seen it enter into the technical aspect of the internet and it’s important that business now responds to the demand.