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It was interesting to see the reaction when we sat down and discussed that this month we’d talk about ‘Sustainable Marketing”. The first question that came to the fore was “What actually is Sustainable Marketing?”
If it were solely up to business, they would only invest in sustainability if it resulted in increased profitability.
In this blog I am more interested in how a business values its most important resource in creating sustainability: people.
Packaging for me is a necessary evil. We need it to protect the goods we buy whilst they are being shipped and stored and to keep multiple parts together. However most of the time, as soon as we have the product home the packaging goes straight in the bin. This not only adds to landfill but consumes excessive resources whilst it’s being produced.
Christmas can be a time of excess for many. With parties galore, the tendency to decorate excessively and the tradition of gift buying, it seems the environment often gets forgotten at this time of year. This blog lists some of the ways we can all be more environmentally friendly during the festive season.