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Previously I read an article titled; ‘direct mail is dead’, it started me thinking, how can this be? When every Tuesday night I find myself flicking through the numerous catalogs, flyers and mountains of ‘junk mail’ devouring my coffee table
So often we meet businesses; who are driving a run away media train. They’re out of control, buying media with a blindfold on.
Booking media is about more than just ensuring you select the correct publication, website, television program or radio station for your target audience. You also need to consider if the size or duration is correct for the creative concept.
Call it what you like, but advertising is an investment. It's your biggest juiciest stake in your business and how you treat it may easily decide the fate of your organisation.