A subject of great debate in the Jack in the box office recently was, can search engine marketing be used as a branding tool? By concentrating on search engine marketing do you leave your brand behind? Do searchers just view you as another name-less online supplier? Let me show you how search engine marketing can be used in a totally different way to not only build your brand, but take it to completely new places.

To many, it is the immortal of the web but has SEO finally met its match? Has the mix of human interaction, social networking and technological advances on all fronts finally caught up? Or am I just another wishful thinker?

While we’re on the theme of email marketing, I thought I’d explore a different topic: open rates. One question we were asked at a recent super online marketing workshop is “what is a ‘good’ open rate for an email campaign”. Whilst we have our own experiences to draw from, I did some wider industry research and the answer, not surprisingly, is “it depends”...