A business is a living breathing being just like us, ultimately it is human.

Social media has made the leap from geek to mainstream. It wasn't too long ago that if a major story first broke on Twitter or Reddit and then was reported by mainstream news, it was seen as novelty and a bit of a surprise. These days, we expect news to break in social media networks long before the major news networks get a hold of it. It's all about the numbers; the ears and eyes on the street.

Social media is like a pet. For your pet to survive and prosper you must feed it regularly with good wholesome food. Well thought out and stimulating food content is important to provide energy and growth

“Should I have a digital marketing strategy, or stick with the traditional tried and tested method?”. This is a question that many business owners are asking themselves.
For many, the concept of digital marketing is something that is still fairly new to them and it certainly doesn’t help that it is evolving at such a pace that what is ‘in’ one day seems to be obsolete months later.

If you are in business then chances are you are following marketing theories that have served you well up until now.
Well people, the playing field has changed and the catalyst for this change is the digital world.