The Goss
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- >>media (59)
- >>research (28)
- >>social media (16)
- >>strategy (149)
23/5
Social... What?
I have always been naive about social media. I confess that despite my understanding of sociology I cannot for the life of me get a handle on why people would declare their most private moments to a world wide audience? Then again, that’s what my folks called ‘The Generation Gap’.
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13/5
Facilitation Defined
FACILITATION - derives from the French word “facile” meaning easy.
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29/2
It’s just better…
This week saw the delivery of Jack in the box’s provocative ‘Better Brands vs Better Products’ 60 minute presentation to an audience of the Small Business Centre – Bunbury Wellington. Over 40 people attended with a highly positive response to this potential controversial session.
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14/2
Seconds, Minutes, Hours
Recently, Jack in the box was commissioned by the Small Business Development Corporation (SBDC), in conjunction with the Small Business Centre – Warren Blackwood, to develop a custom workshop series to assist local businesses understand the need to be involved in the online environment.
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11/7
What’s wrong with getting it right?
It’s easy to criticise the failure of an idea after the event, but every now and again we are alerted to a situation where business is guilty of massive error. For instance, I cannot for the life of me understand why, some ten years ago the board of Coke gave a marketer the freedom to change the flavour of the world’s most popular drink. You’ll recall they attempted to change the flavour to ‘cherry’, and what a veritable cod’s head Coke made of that.
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