The shopping list challenge – part 2
Proof of the power of branding - part 2
Last week I set a challenge, of which the response was overwhelming (said with sarcasm), but it at least highlighted (to me) how important it is for grocery brands to brand themselves first – before selling the product, the taste, the quality, the range. Branding is number 1.
So, the answers are as follows:
|
1. Pataks |
Curry Paste |
|
2. Devondale |
Butter |
|
3. Saxa |
Salt |
|
4. Kleenex |
Tissues |
|
5. Ayam |
Coconut Milk |
|
6. Campbells |
Tinned Soup |
|
7. Maggi |
2 Minute Noodles |
|
8. Twinings |
Tea |
|
9. Edgell |
Tinned Kidney Beans |
|
10. Praise |
Mayonnaise |
|
11. Morning Fresh |
Dishwashing liquid |
|
12. Arnotts |
Biscuits |
|
13. Bulla |
Sour Cream |
|
14. Nannas |
Biscuits |
|
15. Hienz |
Baked Beans |
|
16. Sorbent |
Toilet Paper |
|
17. Greenseas |
Tinned Tuna |
|
18. Helgas |
Bread |
|
19. CSR |
Sugar |
|
20. Leggos |
Pasta Sauce |
This list is made of up of National and International Brands, all who spend years and lots of money making sure grocery buyers (like me) know their brand so well they scan the supermarket aisles in search of that familiar name that they know and trust. For grocery items, this should be the automatic starting point. Any companies that try to sell the product before the brand will find themselves struggling later when they try to introduce new products – where is the common link? The brand is the common link, and the associated values it stands for. It should always be the common link. Consumers look for these common links, otherwise their eyes just
keep on scanning.