Not the ‘a’ word!

Yep…sorry. It’s that time of year. For most it’s just another month but to business it symbolises another year over and a new one on the horizon. Many will find this one the toughest in a long time. For some it will be the first time that a budget has really been a serious consideration since the bank asked for one! So what’s in store for 09/10?

Frankly? I have no idea.

What I do know is that any good accountant will be asking you to take stock and that’s smart advice.

A good agency will also be talking to you about taking stock and how to effectively enter the 09/10 financial year.

Many of you would have either experienced or at least heard of what we term as an ‘Audit’. For those that haven’t, it’s essentially a strategy without being a strategy.

Traditional strategic documents tend to be lengthy and filled with words you’ve never heard of. Typically they are put in the bottom draw and occasionally bought out to slap the marketing department around a little.

We designed our Marketing Audits to be a much more effective and usable document. From its flexible structure to its readability and language, it’s to the point and a bible to many businesses.

For those that have a strategy in place, it’s a great time to look at what’s needed in the next 12 months and the most effective way to spend the most often tight marketing budget.

As I discussed in my last blog, the landscape has changed and the time is right to take advantage of the change and emerge as a leader within your industry and marketplace.

It’s not about spending more money…it’s about spending SMART money.

So if you haven’t really audited your marketing in recent times, then perhaps it’s time to take a closer look. If you have, then why not ensure that you have all your ducks in a row. Consultancy is a great way to reap a huge benefit out of an agency without incurring a huge cost.

Something to think about…