much more than a catalogue…

| much more than a catalogue… |, The crew from Jack in the box have again shown how a fashion photoshoot can be anything but ordinary, for the new winter fashion magazine distributed yesterday for ., Bunbury Centrepoint Shopping Centre, Jack in the box team members Scott Robinson and Vaughan Ransley conceptualised, shot, designed and printed the magazine, designed to showcase the fashion on offer by the various stores in the Centre. Seeking much more than just a catalogue with pictures and prices, Jack in the box turned the traditional approach on its head, aiming for a magazine-style fashion showcase with a touch of class., The unique and unexpected locations selected from around the Bunbury CBD form the perfect backdrop to the season’s fashions and colours, and the resulting vintage-style magazine is classy, sophisticated and inviting. 25,000 copies have been printed and distributed via the Bunbury Mail newspaper, as well as throughout the participating stores within the Centre. A competition which encourages customers to keep their magazine to go into the draw to win a shopping spree has also been implemented., You can check out some of the and the by visiting our gallery., photos, finished magazine