Big Questions in new billboard campaign

Fighting Fatigue for the Office of Road Safety

In the lead up to the busiest time of year on our roads, the Forrest Highway recently saw the installation of 2 new campaign pieces for the Office of Road Safety.

Conceptualised and Designed by the team at Jack in the box in partnership with Longreach Consulting, the new billboards are aimed at asking the question of drivers about if they’re feeling fatigued.

Located within a few minutes drive of 2 major stop points on the well used piece of road, they act as a timely reminder to drivers to take a break and ensure they’re right for the trip.

“Having travelled this highway more times than I can remember, we knew we needed to develop something simple, bold and clever to capture drivers attention but without distraction” said Scott Robinson, Founder & Imagineer of boutique agency Jack in the box.

“Office of Road Safety understands that Regional WA is unique and working with a regionally based agency just makes sense. We have an appreciation for the environment while also having the experience of working with clients all over the world. It’s the best of both worlds.”

The campaign will run across the holiday period with the aim to reduce the holiday death toll.