Like going ‘all in’ during a poker match, Businesses who invest their marketing spend wisely during global economic uncertainty can end up ahead of the pack when it comes to gaining consumers attention.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
What can the top social media influencers teach me about succeeding with authenticity?
I don’t do social media. I don’t do Facebook, Instagram etc etc.
It’s super important to protect yourself online. It’s equally important for businesses to ensure that staff are aware of online risks and the tools & measures available to ensure both business and personal data remains safe.
Thanks to digital technology & data, marketers can now identify & accurately target very specific audiences online. Giving them the ability to spend a marketing budget more wisely by targeting audiences that are more likely to engage with your content.
Watching Australia burn is something I never dreamed possible. It is heartbreaking, horrifying and disturbing. No one could fail to be touched by this catastrophe.
Marketers have learned that they can connect with consumers by telling stories. Clear, simple and upbeat “success stories” about products, about consumers just like themselves and stories of hope.