Celebrating 25 Years of Creativity, Courage, and Connection
Today marks a milestone that’s both humbling and exhilarating: thebox turns 25.
What began in 2000 as a bold idea from a 21-year-old dreamer, armed with a passion for creativity and a hunger to do things differently, has grown into a multi-award-winning, strategy-first creative agency with a reputation for pushing boundaries and shaping brands that matter.
Reflecting on the journey, Scott Robinson (Founder & Imagineer of thebox) shares:
“A quarter of a century ago, I set out to build something that felt more like a movement than just a business. thebox was never about following trends. It was about creating them. About putting people and stories first, and about having the courage to challenge the status quo. Twenty-five years later, I’m proud to say we’re still doing exactly that.”
A Journey Defined by People, Purpose, and Possibility
thebox’s story is one of evolution – rebranding from ‘Jack in the box’ in 2022, expanding services, and building a crew of passionate specialists who bring art and strategy together every day. The agency’s “strategy-first” approach, deep client relationships, and commitment to authentic storytelling have set it apart in a crowded industry.
Over the years, thebox has partnered with startups, national brands, and everything in between, delivering meaningful brand experiences, winning nearly 40 international awards, and, most importantly, making a real impact for clients and communities.
“We’ve never been the biggest agency, but we’ve always punched above our weight. Our size is our superpower. It lets us stay nimble, care deeply, and build the kind of trust that turns clients into partners and projects into legacies,” says Scott.
Looking Back, Moving Forward
This anniversary isn’t just about looking back. It’s about celebrating the moments, milestones, and people who have shaped thebox, and setting the stage for what’s next. Throughout the year, we’ll be releasing a special video series, spotlighting each year’s defining moments, creative breakthroughs, and lessons learned along the way.
“It’s going to be a blast going through all the archives. It’s also been great to reflect on all the crew members, clients and partners who have joined us on this wild ride. The world has changed so much since 2000, but our mission remains the same: to create, to connect, and to make a difference. Here’s to the next 25 years of big ideas, bold work, and meaningful growth – together.”
Join the Celebration
Stay tuned to our socials for the upcoming video series, behind-the-scenes stories, and a look at the people and projects that have made thebox what it is today.
From all of us at thebox…thank you for being part of our story.