Creativity Never Sleeps

Out of office: ON  |  Creativity: ALWAYS ON.

Merry Christmas and a Happy New Year from the crew at thebox.

THEBOX CRAFTS CHRISTMAS CREATIVITY

As Christmas approaches, thebox is well known for producing something special each year as part of their annual Christmas card and 2025 was no different…or was it?

This year, the crew from thebox crafted an animated story centred around the concept that creativity never sleeps. Starring Max (the big orange monster) as the sona of thebox and the talented crew behind all our incredible work, he personifies how creativity doesn’t work 9 – 5 and it doesn’t really take a break.

Using the combined power of AI and our imagination, ‘Creativity Never Sleeps’ was inspired by the notion that while the world sleeps, our creativity is working away at solving problems, developing ideas and generating dreams.

There’s a little bit of Max in every one of us and while we’ll be taking a short break from the studio, we can assure you that Max will be working away – creating, thinking, crafting and dreaming.

Keep an eye out for Max in 2026…you just never know where he might be found…

Credits:

Creative Director: Scott Robinson
AI Production: Beau Ballarine
Art Director: Vaughan Ransley

Lyrics:

Verse 1
The house is sleeping, the moon’s a sliver,
Streetlight painting gold on the floor.
Another thought arrives with a shiver,
Unlocking some forgotten door.
Chorus
Oh, the gears are turning, slow and deep,
Building worlds while the city’s still.
Something’s working, even while I sleep,
On the far side of the windowsill.
Outro