We like to think of campaigns as ‘wholistic’. A successful campaign serves the right messages to the right people at the right time on the right channel.
At thebox, we know that a good campaign communicates your brand and its messages; it tells your story and determines your social currency. With an audience-first approach, we plan, design and execute campaigns that make waves, engage audiences and amplify your story.
Our campaigns are carefully strategised and stylishly executed. And they’re usually a little unconventional. By carefully calculating audience touchpoints, we advise clients on how best to leverage their channels for success.
We know a campaign’s success doesn’t come down to how “viral” it is – but rather who it reached and how it resonated. Through extensive groundwork, thebox relies on our team of specialist strategists and creatives to execute campaigns that leave a mark.
A good campaign gets you the results you want. A great campaign digs a little bit deeper to exceed expectations and leave an emotional imprint.
It’s in the name: like so much of thebox philosophy, our Campaign Strategies are the confluence of strategy and creativity. It is where market research, business objectives and audience demography meet dynamic design and emotive messaging.
Understanding who your audience is and where they can be found is the first step to creating a successful campaign. But, first, it’s important to understand your competitors and know how you can best differentiate from the pack by offering something new, fresh and appealing.
A Campaign Strategy by thebox is a roadmap to discovering and defining your offering and sharing it with the world. We take conversations, ideas and business drivers and turn them into something tangible: a campaign with a lasting impression – and conversions to boot.
If ideas are currency, you could count thebox as very affluent indeed.
You may have cottoned on to the fact that we like to think of ourselves as ideas people. But that ‘lightbulb moment’ doesn’t just happen miraculously (well, not always). It takes work. Research. A deep understanding of who you are and who you’re talking to.
Across design, content, digital media, web and sound, at thebox, we begin our creative process with a deep understanding of what a campaign stands for, what it’s trying to say, and why it exists.
As the late great Bill Bernbach once said, “The most powerful element in advertising is the truth.” And we couldn’t agree more.
From bus-backs to social media, TV commercials to search engines, thebox implements end-to-end advertising campaigns that are underpinned in carefully-constructed strategies to reach the right audience with a campaign that garners brand trust.
Audience always comes first in thebox Advertising Campaigns. We plan and craft the creative outputs that speak to your people, and then we masterfully channel it to them across the mediums that will reach them.
Always through strategy and never through guesswork, we lay extensive groundwork to make educated decisions on where and how budgets are placed to give clients the best reach and results.
Channel & Media Planning
Even the best content can only go so far. Because, in a lot of ways, where you share your message matters almost as much as what you’re sharing.
Armed with the knowledge of who you should reach with what messages, thebox Channel and Media Plans go beyond the basics to make great content and valuable messages work where they’ll have the greatest impact.
Between multi-channel digital programs and traditional media buying, we hone in on the broader market and your audiences to best serve campaigns, on budget and on time.
Measurements & Data
When you lead with strategy, it becomes a lot easier to know what you’re looking for.
At thebox, we measure and report the impact of campaigns in a way that actually means something. We know going “viral” is less important than reaching and converting the people who care.
Through split testing and targeting, our strategic groundwork allows for measurements that matter – and acts as a starting for future campaigns and growth.