Lowdown

This is without a doubt, the least corporate brand we’ve ever done.

Armed with an amazing brief that was full of creative freedom and a desire to truly disrupt, we set about developing the least corporate brand possible.

With countless executions possible through the unique ‘style guide’ (and we use that term very loosely!), the word ‘Disruption’ is able to take on multiple forms to best express what is happening at any time.

Adding in 2 creative characters, some bold typography along with a neon green palette, this brand was built to pop.

It’s execution across everything from merch to stickers to the more serious corporate stuff, is all possible due to the careful planning of crafting a disruptive brand.

For us, we figured that if it was going to be called disruptive, then we better live that in the way that we crafted the brand.

Roll on the DISRUPTION!