Lowdown
Made for More has been at the heart of WesTrac for some time now and in 2024, thebox was asked to assist with the development and direction of a recruitment campaign.
Our role was to direct, film and produce the commercials, using a host of talent to represent the workforce of WesTrac.
The shoots, in both 2024 and 2025, used a glitch transition to tie the campaign together – along with the use of a campaign track and voice over.
In 2024, the concepts were based upon the transition from outside work activities to ones at work, where as 2025 was based upon activities from the past that formed that would be the foundation to being part of the WesTrac story.
Filmed in locations across Perth and the South West, the commercials were shot across multiple days to capture all the required footage.
On location photography was also conducted for use in other mediums for the campaign’s execution.
What We’ve Done
- Campaign Development
- Photography
- Video Production
- Television
- Digital & Social Media
- Media Planning & Buying
- Project Management