| we all scream for ice cream |, Paul and Trish Miller, two savvy local dairy farmers with a passion for icecream, first approached the team at ‘the box’ in early 2010 with a dream for a tourism attraction with a difference. 12 months later, we’re are thrilled to see the dream come to life with the opening of their brand new Icecreamery and tourism attraction, Millers Icecream, on 26th December., Jack in the box were the architects of the Millers’ marketing strategy, , corporate styling, stationery, , packaging, and signage design. The design and styling, a star project of senior designer Vaughan Ransley, drew inspiration from the family history and heritage which inspired the tourism development, with the fit out of an old cottage on the family’s dairy farm now the base for the busy cafe and icecreamery., brand, brochure, promotional tools, The brand is fashioned to create sense of comfort and assurance, as well as to portray the hand-made qualities of the product through its flowing signature style – an approval of quality directly from the Miller family itself., A website is under development and is due to be turned live very soon and the branding, styling and various other tools can be viewed in our ., gallery, If you haven’t been to the Millers new Icecreamery in Cowaramup, make sure you pack your appetite for a visit this weekend. They are at 314 Wirring Road Cowaramup, just south of the Cowaramup town centre.