APTelecom

Lowdown

Having built a long term relationship with APTelecom since 2018, we’ve assisted with various projects throughout that time. From brand refinement, brand evolution, sub brands, website development and assisting with various events, documents and collateral. Ultimately, whatever APTelecom has needed, we’ve been able to assist them with.

As specialists in subsea cable networks, and working with clients such as Amazon, Meta and Google as well as Australian providers including Telstra, APTelecom has partnered with thebox to continuously raise the bar and match the needs of their audience.

In late 2024, the Directors approached thebox with their 2030 vision. With a 12 month timeline, we were asked to develop a complete ground up rebuild of the website along with a new visual identity to guide the organisation’s new vision.

We began with the creation of a 2030 mark which would act as the cornerstone for all internal and external communication of the vision for the coming years. We then redeveloped the corporate style while maintaining key elements of the existing look and feel, creating a sophisticated evolution of their visual identity.

This laid the foundation for the website which included collaborations with two of our Network Agencies – bureau42 for all SEO and Keyword Research and recommendations and EUSO Digital for the development of the site itself.

It was a complete rebuild. Every single word – rewritten. Every single visual element – redesigned. Every single pixel – redeveloped. Copy, AI generation, design, layouts, code, the lot. Crafted over a 9 month period, the site features an interactive map, showcasing the work of APTelecom from all across the globe, assisting in cementing them as a global leader in subsea cable systems and infrastructure.

While working with a global company often means meetings and emails at some odd hours, the results speak for themselves and have been a part of thebox forging such a strong relationship with the team from APTelecom.

It’s evidence that geography does not dictate talent and proves that great work can be done from anywhere for clients anywhere.