The Challenge

Enjoying a long relationship with BREC, Jack in the box was asked to redevelop the organisation’s website. Having developed the previous website following the Centre’s rebrand in 2013, it was time for a new and exciting direction which took full advantage of the immense number of technological changes that had taken place during the last few years.

The Idea

Based on an unique approach to the development of the site, Jack in the box created a modular design that allows BREC to maintain strong continuity while ensuring that each page can be created in a dynamic and flexible manner.

This form of development requires strong synergy between design and code to enable BREC to create striking page layouts that maintain the brand’s look and feel while also being malleable to the sites content needs.

The Solution

While the customer experience of the site is simple and easy to navigate, the hidden gem is really the engine room operations of this site. BREC’s ability to update and edit content through a customised Content Management System (CMS) provides limitless opportunities for the organisation to expand the website’s content internally, without the need for new layouts and designs to be created.

An endless series of combinations are at their disposal and have been implemented in a fashion that provides, not only a dynamic look and feel, but one that is contiguous across each page without feeling like each page is the same or locked to a layout pattern.

The Last Word

With strong integration of Google Analytics along with Google Tag Manager, the site provides BREC with a bounty of information and data, extending right through to their online ticketing system.

Internal team members control all aspects of the site which ensures that the content is always up to date and current – a crucial element of any entertainment industry communication tool.

What They Said

“We have had nothing but positive feedback from our customers! The experienced team at Jack in the Box worked with us collaboratively to provide the very best solutions for our customers. From the initial brief right through to the project launch, the Jack in the box team provided support every step of the way. We love our new website! Since the launch we’ve seen an increase in sales, it’s helped us to grow our lead pipeline and even secure the award as Performing Arts Centre of the Year in the 2017 PAC Australia Awards.”

Jo Semmens – Marketing Manager

What We’ve Done

  • Concept Development
  • Design
  • Website
  • Google Analytics & Tag Manager Integration
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