Lowdown
Situated in the heart of Anketell, this infield development was a challenge in that it required a brand that positioned itself just under the competitors. A strange request but one that matched the price point and the needs of the market.
Known more for our premium branding, we were excited to see how we could strategically position the development while still bringing a high level of creativity to the process.
Catena is a fun and vibrant brand with a strong colour palette that really separates it in a market that is dominated by pastels and high quality cues.
By introducing a suite of custom created line art drawings that mimicked those of a young child, we employed a colouring technique that gave the development a bright and attractive feel.
Throw in a few cheesy puns with frogs, kangaroos and a ‘hop’ and you have something really different to your average land development.
What We’ve Done
- Name Creation
- Brand Development
- Corporate Style
- Design