Lowdown

Having worked with partners bureau42, thebox began working with the team at Rapid Global in 2023 to assist with the development of a brand awareness campaign, highlighting their key product offerings.

Designed to integrate with the Rapid Global icon, the campaign was based around ‘wrapping’ people in the icon to demonstrate the holistic nature of the range of products in the Rapid Global suite.

Crossing a broad range of industries and professions, the campaign targeted several of these while also maintaining a focus on building brand awareness, engagement and lead generation as well as specific campaign elements for retargeting.

More recently, thebox completed a campaign to launch Rapid Global’s new Rapid One product. Utilising the foundations of the brand awareness campaign, we sought to build a suite of assets which the in-house marketing team could use to roll out a plethora of material.

Partnering with the team on a very tight deadline, we developed strong and adaptable creative options which has allowed Rapid Global to efficiently and effectively roll out this major new product to market.