The Challenge
With a national footprint but part of a Global brand, Syngenta Australia approached thebox to first assist with a singular product campaign.
This quickly grew into a bigger conversation and thebox soon found themselves as the appointed agency for the Broadacre portfolio for Australia. Covering a large range of products and a national audience, thebox works closely with the team and their partners at both a Strategic and Creative level.
The Idea
While having worked on a range of activities for Syngenta Australia, the core of the work began in 2020 where we began working on an exciting new product called Victrato. At this time, the product was still highly secret and worked on an internal video production for the release to the Australian team.
Alongside this came a Campaign Strategy for the eventual launch of product in late 2023 plus the development of a large Strategic Planning exercise to take a fresh new look at how to promote and communicate the full range of products within the Broadacre portfolio.
The Solution
From full day collaboration sessions to countless documents, spreadsheets and decks, the Strategic Planning to drive the direction of this project since its inception in 2021, has been mammoth. All the while, thebox has been developing creative executions for product campaigns, animations, a Pre-Launch Education campaign for Victrato as well as the Project Management and execution of a Virtual Reality (VR) experience, hosted inside a number of custom built trailers across Australia.
The Last Word
Working so closely with the team at Syngenta Australia provides thebox with a unique ability to assist and execute this level of work. We thrive on these partnerships with our clients and the output on these projects would not be possible without the approach we take in working with clients.
With such a significant amount of work developed strategically, the visual creative included within this Case Study is only a small snippet of what thebox has assisted Syngenta Australia in achieving.
What We’ve Done
- Concept Development
- Strategic Planning
- Campaign Development
- Facilitation
- Design
- Printing
- Merchandise
- Collateral
- Signage Solutions
- Animation
- Radio
- Press
- Digital & Social Media
- Copywriting
- Project Management