The Challenge
With an established brand and a strong presence across Australia, Emeco Group have been working with thebox to assist with a range of strategically driven creative projects over the years.
It all began with the development of a 50 Year Anniversary brandmark which saw us win a Gold Summit Creative Award in 2022. This demonstrated our understanding of the business and ability to creatively tell a story while meeting a highly strategic need.
The Idea
Over time, thebox has worked on an array of projects ranging from branding, design, strategy, campaigns, filming, photography and the redevelopment of the organisation’s corporate style.
This has extended into innovative projects such as the development of a new Dashboard interface for their EOS operating system. Using our coveted storytelling abilities and bringing an open sense of ‘Intelligent Ignorance’, our fresh approach sought to find new and different ways to execute what is typically an IT function.
The Solution
From the rebranding and communication of the shift from “Pit’N’Portal” to “Emeco Underground” through to crafting their Annual Report, we’ve partnered with Emeco across a wide range of projects.
Key has been our ability to tell stories and communicate the brand. This has come at a time of significant change for the organisation. Working closely with their People & Culture and Marketing teams has been a critical part of the process.
The Last Word
Emeco’s partnership with thebox is based upon a strong understanding and a commitment to quality and service – much like their own. This synergy has enabled thebox to work across multiple parts of the business, multiple levels of the business and provide innovative solutions to each challenge and opportunity.
What We’ve Done
- Concept Development
- Strategic Planning
- Campaign Development
- Brand Development
- Corporate Style
- Design
- Printing
- Merchandise
- Collateral
- Templates
- Signage Solutions
- Photography
- Video Production
- Animation
- Digital & Social Media
- Media Planning & Buying
- Copywriting
- Project Management
Awards
thebox were awarded a GOLD Summit Creative 2022 International Award for the EMECO 50 Year Anniversary brand. The Summit Creative Awards recognise organisations internationally who excel in marketing initiatives.