Good to great businesses don’t guess. They know their organisations are incestuous and that screws with the planning process.
As independents we don’t carry baggage. All you get from us are the facts, no bullshit, no smoke, no mirrors.
No one has time to read anymore. So, we like to listen and talk over a coffee. Our strategic consultation is as easy as falling off a log. Sit, sip and tell us the facts and we’ll use our expertise and experience to discuss solutions.
All done in a simple manner. No nonsense, friendly, honest advice… and don’t be surprised if we say, “Don’t do it!”
Plenty of people have ideas. What’s rare are people who put the ideas to work. We do! It’s our livelihood – making ideas work.
We manage marketing projects and we make things happen. We’ve saved our clients money, taken away heartaches, created high performance and pulled off a host of small miracles on the way.
A brand is a business’s most powerful asset and it’s almost always treated badly. Dismissed, it hangs on for its dear life in various forms. It’s beaten up and battered and like an abused animal, slowly dismantled. We’re a bit like the RSPCA – we plan for a brand based on a deep respect for its magical power to influence consumers.
Let’s face it, what other simple message can inspire, motivate, cajole, influence, communicate, shape and persuade, without uttering a word?
It’s great to have an idea, but understanding its scope is completely underestimated. Scoping involves developing an initial outline prior to starting a project.
When we scope we look every which way, find out the costs, check out the left hooks – there’s always one – and lay things out to save you money – “Simple”.
Some like to call them ‘A Talk Fest’. You know, when everyone gets together to learn how to disagree?
At ‘the box’ we’re a pluralistic lot. Our facilitation techniques encourage positive discussion and solution based debate, because we want everyone to listen to every idea.
It lies in well designed preparation with clear objectives, allowing the group to challenge and resolve communication issues.
When planning, research is just such a vital tool. We utilise reports, papers, focus groups, internet surveying and our media house to arrive at conclusions. We rely on well designed methodology and credible sample sizing.
You don’t always get what you want – but you do get the truth.
You can’t create great content without knowing what’s important to consumers – knowing what turns them on and off.
We create parables, tell stories and weave a truck load of sparkle into what we write. And like Hans Christian Andersen’s ugly duckling, it turns into a trumpeter swan.
If you’ve invested in your brand, then you best get yourself some insurance. In partnership with our Patent Attorneys, we encourage all our clients to understand the laws associated with IP and brand identity ownership.
We can advise and assist in informing you on matters concerning the trademarking of a brand.