Brand: it’s kind of our thing.  What we’re known for, awarded for, loved for.  And we have some pretty particular views on it. 

At thebox, we are strategically led – always.  Over more than two decades we have developed a reputation for crafting evocative brand stories for deeply-considered audiences. We have delivered iconic brands to businesses locally, nationally and internationally that go far beyond a pretty logo and some snappy copy; thebox gets to the heart of the who, what and why before we even touch the how.

From brand evolution to a full-blown revolution, thebox rethink and reinvent brands that connect with a clear purpose. We know a great brand isn’t about guesswork: at its core, it’s about smart research and strategy which – when complemented by some killer creative – leaves a seamless brand experience.

From creating a brand from scratch to updating an existing one, to simply helping our clients reconnect with their purpose, at thebox, we know a great brand isn’t about guesswork: at its core, it’s about smart research and strategy which, when brought to life by some killer creative, leaves a seamless brand experience.

We know the best brands are inimitable. At the junction of art and science – where the left brain meets the right – thebox team is driven by a clear and common purpose to get your brand seen, heard and felt.


Brand Storytelling

At thebox, we rely on the emotive and evocative art of storytelling to give our client’s a brand bible – a guiding light – to help uncover who you are, what you do, and why you do it.

Our Brand Stories verbalise the driving purpose and belief behind a brand. To uncover a brand story worth telling, we start with strategy; researching markets and audiences to develop a deep understanding of who to speak to and how to speak to them.

The power of a great brand story that’s rooted in strategy is that it hits the mark – by targeting and evoking an emotional response from the people who matter.

Strategic Planning

We’re strategy-led and proud: and we reckon you should be too.

At thebox, a Strategic Plan defines your point of difference – your why – and arms you with the tools you need to amplify it.

From tackling complex business problems or tweaking existing systems, to starting completely from scratch, we create Strategic Plans in collaboration with our clients to lend guidance and actionable plans for the now, near and future.

By setting out a tangible plan of action, our plans offer practical actions for businesses to meet and exceed business objectives while remaining true to their values and meeting the business objectives that are most valuable to your brand’s success.

Brand Architecture

A brand is so much more than a logo. It’s about understanding who your audience is, where they are, and how to talk to them. It’s about how all the elements – colours, textures, imagery – combine together with language to tell the story.

Using research, strategy and a touch of intuition, thebox Brand Architecture plans cut through the fluff to get to the heart of what you do and who you are.

We do the leg work to make educated decisions, uncovering your brand’s current positioning and providing detailed creative rationale. Between strategic thinkers and talented creatives, thebox brands stand out beyond just a beautiful brandmark.

Communications Planning

Great planning isn’t about guesswork. It’s about researching, studying the data and understanding what will work best.

At thebox, a Communication Plan looks closely at your organisation to understand what makes you tick – and how to best communicate that. We tailor plans to get to the bottom of what to say, how to say it and who to say it to.

A plan is only as good as its execution – and, at thebox, we pride ourselves on delivering Communications Plans, including a comprehensive suite of recommendations, to its full potential.

Content Planning

Our philosophy on content is pretty simple: it’s the vehicle from which a brand communicates its essence.

At thebox, a Content Plan guides the planning, design and circulation of creative content that cuts through. Our Content Plans are the meeting place of consistency, clarification and creativity; where every piece of content has a purpose. We clearly define tasks, timings and targets to empower brands to communicate with intention and see resounding results.

Our team understands digital – and can help navigate the myriad channels and messages to get you heard amongst the noise. Nailing a content plan is a way to both share your messages with the world and allow for growth opportunities.


No matter how much we caution them against it, people still tend to judge a book by its cover. And there’s nothing wrong with appreciating something beautiful – as long as there’s substance along with it.

At thebox, our designs are the physical manifestation of the hard yards we put behind strategies. Our design work emulates your purpose and presents it in a way that can be held, seen and felt.

Being seen is a foot in the door; an opportunity to be heard. We want our design collateral – across business, marketing and promotion – to encapsulate your brand to a tee.