theboxCase StudiesBrightside Live

Brightside Live

The sound of a new brand

Lowdown

When David, one of the CoFounders of Brightside Live, first contacted us, it was evident that he wasn’t looking for any old rebrand. Dave wanted something that would really stand out from the crowd.

With a reputation for creating the impossible in the Audio Visual industry, Dave and the team at Brightside Live had worked with thebox a number of times to assist us with making shows and presentations go from mediocre to incredible. So they were now wanting the same from us – a brand that would blow them away.

Well what we delivered was much more than just a new logo. In a first for thebox, we created a living sonic brand. Yep…literally. This brand moves and adapts to music and sound. What could be more fitting for Perth’s top Audio Visual agency?

Needless to say, David and the team had never seen anything like this before. It transformed the positioning of the business into a level which was befitting to their execution and delivery.

Armed with a new brand, we assisted Brightside Live with a range of other executions including a very different type of website, presentation material, NFC business cards and suite of collateral to kick things off.

Future executions of the brand have been planned, which include dynamically executing the brand in highly innovative and unique ways. We can’t wait!

Before
After

What We’ve Done

  • Brand Development
  • Corporate Style
  • Stationery Suite
  • Design
  • Collateral
  • Templates
  • Animation
  • eNewsletter
  • Website

What They Said

“Brightside Live engaged The Box to lead our rebrand in 2021. Prior to this we had created and managed our branding and website inhouse, so to hand over control to any external agency was very uncomfortable for us. Our biggest concern was in trying to get an agency to really understand our business and the industry we are in. We underwent a briefing at the Studios in Busselton and then returned for the pitch some time after. Scott and Vaughan presented the new brand to us and we absolutely loved it. There was no “option 1” and “option 2″  scenarios, they just knew how to deliver the result in one shot. We understood what their capabilities were going into the rebrand but we were still shocked at how good the outcome was and just so thrilled that they were able to nail exactly what we were looking for and truely knew our brand and what we were. Super talented people with a high level of customer service. Scott, Vaughan and Jess are an absolute pleasure to work with and we are super proud of the on going relationship we have with them.”
– Dave Salt, Managing Director
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