After being ingrained in the community for more than 2 decades as the ‘Griffon Festival’, thebox was asked to help develop a new direction for the festival. With a need to move away from the coal affiliation and open the opportunity for the festival to grow, a new name was required. One that would give the festival a new lease on life but also allowed it to pay homage to the critical fabric of the past.
Naming any organisation is not an easy task. In fact, it’s likely to be one of the most difficult parts of our job. Renaming a much loved community festival in a regional south west town is even more difficult and comes with a distinct pressure. Through a fusion of the concept that this was a ‘Festival of the Arts’, we developed a new word…FestivArty.