Lowdown
We felt it the moment we walked into the grounds, Glen Huon Primary School was a place with a strong sense of community, where students are encouraged to learn, grow and thrive in a safe and welcoming environment. But the problem was…you couldn’t see it.
Glen Huon Primary School had reached a milestone of 25 years, but their brand told the story of a school they’d long since outgrown. The mascot (Excel the frog) and brandmark appeared in multiple variations throughout the school, and with the surrounding environment shifting away from wetlands, even that connection was fading.
When thebox was asked to create a fresh new brandmark and school mascot, we wanted the identity to reflect what sits at the heart of the school. Learning, nurturing, growth and a sense of fun, bring to life what we felt into what everyone else was able to see.
Inspired by these values and the school’s natural environment, the brandmark came to life through the crafting of a stylised book, a tree symbolises learning and growth, with its branches representing the different factions through their individual colours. Together, the elements create a real sense of individuality and energy while remaining connected as one school community.
Alongside the brandmark, we brought a very tired (and not very uniformed) school mascot – Excel the Frog – to life via a vibrant new illustration. Combining AI with illustration, we created this playful character to connect with students, teachers and the wider school community.
The final result is a fresh identity inspired by the character of Glen Huon Primary and the community that continues to learn and grow within it.
What We’ve Done
- Brand Development
- Corporate Style
- Design
- AI Generation
- Website
What They Said
“thebox team was fantastic to work with. They took the time to visit us on site, ensuring our new brand was thoughtful, authentic, and genuinely reflected Glen Huon Primary School. They consulted with staff and students, listened carefully to our needs, and offered practical advice that suited our context. We really value their professionalism, support, and efficiency, and we’re grateful for the care they brought to the process.” – Emma Kirkpatrick, Manager Corporate Services