Lowdown
What began as a concept for an international innovation conference, the crew from thebox were invited to assist the South West Development Commission (SWDC) in developing a name and brandmark.
In the early stages of the project, the acronym came to fruition and sparked the creative juices which inspired the line “What iiF we could change the world”. The misspelling of the word ‘if’ was placed throughout the presentation, triggering conversation before we even got to the reveal.
This is exactly what the SWDC wanted to achieve.
With the thematics being firmly focused on the future, we also decided to employ a suite of AI generated images which helped to fuel the imagination of what could be and the core topics of the first Conference.
Having built a suite of assets for the team at SWDC to use to build the required material, thebox has proudly provided select additional collateral across the project.
Innovative, dynamic and completely different in the conference market, the brand was a key catalyst to assisting the SWDC in bringing the Conference to life.
What We’ve Done
- Name Creation
- Brand Development
- Corporate Style
- Design
- Printing
- Collateral
- Templates
- Signage Solutions
- AI Generation
- Digital & Social Media
What They said
I am thrilled to share my experience working with The Box on the development of the brand for a major international conference – the Innovative Industries of the Future (IIF) set to be hosted in the South West of Western Australia. From the outset, their creativity, professionalism, and responsiveness were impressive.
The team at thebox demonstrated an exceptional ability to understand our vision and translate it into a compelling and cohesive brand identity. Their innovative approach and attention to detail ensured that every aspect of the branding, from the logo design to the marketing materials, was not only visually stunning but also perfectly aligned with the event’s theme and objectives.
Scott and his amazing team have managed to exceed my expectations on this and other marketing projects of the Commission.
– Mellisa Teede, Chief Executive Officer