Lowdown
What began as a concept for an international innovation conference, the crew from thebox were invited to assist the event organisers in developing a name and brandmark.
In the early stages of the project, the acronym came to fruition and sparked the creative juices which inspired the line “What iiF we could change the world”. The misspelling of the word ‘if’ was placed throughout the presentation, triggering conversation before we even got to the reveal.
This is exactly what they wanted to achieve.
With the thematics being firmly focused on the future, we also decided to employ a suite of AI generated images which helped to fuel the imagination of what could be and the core topics of the first Conference.
Having built a suite of assets for the event team to use, thebox also provided select additional collateral across the project.
Innovative, dynamic and completely different in the conference market, the brand was a key catalyst to assisting the event organisers in bringing the Conference to life.
What We’ve Done
- Name Creation
- Brand Development
- Corporate Style
- Design
- Printing
- Collateral
- Templates
- Signage Solutions
- AI Generation
- Digital & Social Media