Lowdown

It was back in 2018 when thebox first became involved with Morrissey.

In need of a direction from a marketing and communications perspective, the board and management invited thebox to take a deep dive into the operation and how we could help elevate their position.

It was immediately evident that the care and attention shown by the Morrissey team was not being reflected in the brand or their marketing communications. So we built a strategy which evolved into the redevelopment of their brand.

We assisted with the launch at their centre in Bunbury, which included the reveal of one of their now trademark buses proudly adorning the new brand.

Fast forward to 2023, and thebox was once again called upon to assist, this time with a critical update to the organisation’s Strategic Plan. This was in desperate need of revitalisation and to be transformed into a modern style of document which would assist in securing their future.

Through a collaborative process, the Board and thebox developed not only a shiny new Strategic Plan but, most importantly, one that would ensure the growth and continued expansion of Morrissey into the future.