With apartments popping up everywhere in Perth, setting one apart is no mean feat.
Especially when there is one literally on the lot next door and is still selling…and you’re in construction!
This development had a long lead up and we decided to use that time to slowly expose the brand. With the Duncraig Shopping Centre on its doorstep, there was significant traffic.
In a staged rollout, a large sign along the fence was slowly added too across a series of weeks to slowly reveal the name – EVOLVE.
From creative bannermesh to websites and brochures, all the typical buildform material was required for this development.
The evolving thickness of the brand helped to develop something visually interesting while the use of the classic black and white allowed the elegant renders and sophisticated architecture speak for itself.
Really, our job was to get out of the way and let the apartments speak for themselves.
thebox were awarded a GOLD Summit Creative 2019 International Award for the EVOLVE Brand. The Summit Creative Awards recognise organisations internationally who excel in marketing initiatives.
What We’ve Done
- Campaign Development
- Brand Development
- Corporate Style
- Stationery Suite
- Signage Solutions