The Challenge
As the recipient of the 2015 Orange Seed Project’s Major Gift, we understood the various challenges that the Centre was facing. Evidenced by their submission but cemented by their unbridled passion, Kanyana was full of potential and simply required some direction and assistance.
The Idea
Beginning with an extensive and exhaustive discovery, we spent time at the Centre to gain a clear understanding of the team, the facility and the boundaries that were being faced. The Centre’s brand was identified as a major stumbling block in its desire to be positioned as a serious rehabilitation centre. The strategy provided a range of strong recommendations that would assist in leading the organisation into a new phase and provide new and critical revenue streams.
The Solution
The development of the new brand provided a fresh new look for the Centre. This was implemented into a range of elements and assets for the organisation to implement at their own pace. A CSA Television Commercial was also produced as part of The Orange Seed Project Gift which told the story of Elle the Echidna. The same images were also used to develop a series of press adverts in The West Australian, which were driven towards gaining donations from the community.
The Last Word
With a highly passionate team and such a worthwhile cause, it was easy to see how Kanyana Wildlife Rehabilitation Centre was the choice of the judges in the 2015 Orange Seed Project. Armed with a fresh brand and a clear direction, the organisation continues to grow and help safe our natural wildlife here in WA.
What we’ve done
- Strategic Planning
- Brand Development
- Corporate Style
- Design
- Collateral
- Templates
- Video Production
- Television
What They Said
“We would like to take this opportunity to thank the whole Jack in the box creative team for your assistance in guiding us through this year with The Orange Seed Project award and its outcomes. Special thanks to Ashlee and Lien for their easy availability and timely, helpful responses.
As a result of the award and your own skills and efforts, we now have a new brand that freshens up our image and appeal while still staying true to who we are, and what we do. The newspaper ads have had the direct effect of lifting our public profile and bringing new interest, connections and donations that will benefit us now and into the future.
We also have your other creative ideas contained in the Strategic Report. We have not forgotten them, and we will be exploring some of them further over the coming months, as time and funds permit.”
June Butcher – Chairperson & Founder