The Challenge
With a significant shortage of timber in Western Australia and across the country, there was a need to begin looking for additional resources outside of the existing plantations within WA.
The Idea
We needed to develop a name and a brand which would allow for expansion and growth of wholesale business dealing with a range of timber products. STAXA was born from the stacks of timber seen in yards as well as the need for a seemingly endless supply of timber in the market across Australia.
The Solution
The strong, bold brandmark was critical to the success of STAXA as we knew that packaging would be a big part of the project. From being stamped on certain timber products through to the wraps being transported across the state and country on open back semi’s before being available in timber yards (including Bunnings Warehouses), the brand needed to stand out.
thebox has assisted with a range of projects to implement the brand, including video production and an exclusive music track written specifically for STAXA.
The Last Word
Working closely with the STAXA team, we assist with ongoing marketing. As the business evolves, we have worked across the Brand, Campaign and Growth segments of the agency, offering a full service experience.
What We’ve Done
- Campaign Development
- Name Creation
- Brand Development
- Corporate Style
- Design
- Printing
- Merchandise
- Collateral
- Templates
- Signage Solutions
- Photography
- Video Production
- Digital & Social Media
- Media Planning & Buying
- Copywriting
- eNewsletter
- Website
- CRM Implementation
What They Said
“Scott and his team at thebox have been on the journey with STAXA since the beginning and created a brand to support Wespine in establishing a sister company to grow capacity through imports. Along the journey they have provided support across a range of marketing initiatives from strategy to content and most recently done an amazing job on the production of our corporate video. Despite a vague and ambiguous brief, the first edit was great, and the second edit was perfect. The production included music composition and shoots in various locations as well as integration of footage provided by third parties. The result is exactly what we were after and the team at thebox were great to work with.”
– Toby James, General Manager