We live in a nano second world. A world that now relies on technology. A world where being up to date is not just expected…it’s essential. So how does an organisation deal with this?
The internet has become an incredible resource for consumers to research and develop an understanding of a company’s offering. It provides them with a level of empowerment and confidence (previously not available) before entering into a purchasing decision.
The hardest aspect of the web though is the fact that it is an IT haven for those that understand acronyms like HTML, CSS, PHP, XSLT and XML. The reality is though, you should only have to remember one. That’s CMS. CMS stands for Content Management System. CMS’s have been around for over a decade now but it’s only in recent years that they have started to gain broad recognition by those outside of the IT world.
Essentially a CMS takes away all the IT jargon of the internet and having a website and allows you to simply and easily update the content and information on your website. This is essential in today’s market and can save (and make) you a massive amount of money.
A CMS controls all the technical areas of the site. Style, look, positioning along with hierarchy structure and image processing. All you have to do is input the content and maintain the information and you’ll always have a professional looking, and more importantly, up to date website.
It was some 8 years ago that we began investigating CMS. It was obvious this was the future of the web and the way business and consumers would head. In conjunction with our development team, we have been a part of creating a powerful CMS that allows our clients to update their sites with ease and maintain a constantly current level of content.
You can’t afford to be out of date in today’s market. Now you have the power in your hands to ensure that your web presence is packed with the most recent information possible. Ranging from new products, news articles and newsletters right through to team additions and service offers – you can update them all.
So if you have a website that is clumsy to update or costs you a fortune to make a change, then consider investing in building a new site on a CMS. It’s a competitive edge in many cases and it’s a strong marketing tool when used properly.
To find out more about our custom Springbox CMS product, Click Here