What can the top social media influencers teach me about succeeding with authenticity?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Promotion isn’t all feathers and comfy stuffing. There is a real risk of portraying your brand in a smarmy, unconnected, egocentric way. Promotion of your brand doesn’t have to be all Kanye West, sometimes it can be more subtle and clever. (Ouch. – Editor)
If you type ‘drum solo’ into google chances are ‘Phil Collins’ will pop up in the suggested search list. In fact, this is what popped into Argentinian director Juan Cabral‘s mind, while talking to crew during a rain break on set.
We often liken new technology like machine learning; apps and recognition software as the terminator style cyborg tank tracks crushing our old cultures and ways into the dust.
It’s 2019, it’s the future, It’s getting nerdy up in here. Go get your inhaler of choice and we will talk about just some of the new things that should hit this year (or gettin’ close) on your planet.
You can ask an assistant to take your calls and get the caller to ring back, leave a message or deflect ire while you play golf. You can ask an assistant to answer questions where you don’t even remember ‘what’s his name’. A human assistant can use initiative and think of things and action them for you.
This model is simple, transparent, socially charged and has a pain-free, effortless transaction. It’s beer related so can easily succeed in Australia.