Advertising is a funny industry. Full of creative characters, drinking, wild concepts, drinking and of course drinking. It’s fair to say that if anyone was to take a complete outside view of the Ad industry, you could be excused for wondering what else it does other than be the number one consumer of Heineken®!
I have been very fortunate over the last 6 months or so to be involved in The Orange Seed Project, the project is the clever collaboration between Jack in the box and The West Australian. The two businesses have joined forces to help WA not for profit organisations grow and develop, therefore giving them the ability to help more people. Being involved at ground level has meant I have been able to experience these organisations first hand, and the truly remarkable people we have in Western Australia.
The great thing about creating work for community groups and not for profits is it is often a chance for agencies to get really creative and push the boundaries.
Agencies, just as in your business, organisation or team, are made up of everyday people who live in the same community as everyone else. We all want the best for our communities and both the Agency and its people are keen to play their part in contributing skills and talents for the betterment of the community, be it local, national or global.
Community is a new reality when you move from the busy city to a regional town. For me it happened 20 years ago but it was neverth less a culture shock. Suddenly the local issues, of which I was once blissfully unaware, exploded like cluster bombs around me and dodging the flak became a serious occupation. Yes, community is powerful and to be respected but relative to my line of work I see it as plain ‘dangerous’.