Marketers have learned that they can connect with consumers by telling stories. Clear, simple and upbeat “success stories” about products, about consumers just like themselves and stories of hope.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
As the song says: “It’s beginning to look a lot like Christmas”. Mind you it was beginning to look like Christmas a long time ago. The shops seem to be putting up decorations earlier and earlier, and it isn’t out of the goodness of their hearts they want to bring Christmas joy to everyone.
Promotion isn’t all feathers and comfy stuffing. There is a real risk of portraying your brand in a smarmy, unconnected, egocentric way. Promotion of your brand doesn’t have to be all Kanye West, sometimes it can be more subtle and clever. (Ouch. – Editor)
These days, it’s no secret that nearly everyone can surf the web using many different types of devices. Gone are the days of only using desktop computers, now we use smartphones, watches & tablet devices and the list goes on.
Facebook, Instagram, Twitter…Social media appears to have taken over the world, especially in advertising and marketing.
Without realising I’ve been helping clients execute Inbound Marketing strategies for years. A a bit of a surprise to me since I thought I had absolutely no claim to being in the marketing biz.
At Jack in the box, we don’t guess. Sure, sometimes we listen to that little voice – that strong gut feeling – which can help us in the right direction. But trusting that gut instinct comes from years of experience.