Facebook, Instagram, Twitter…Social media appears to have taken over the world, especially in advertising and marketing.
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Without realising I’ve been helping clients execute Inbound Marketing strategies for years. It’s bit of a surprise to me since I have absolutely no claim to being a marketing specialist.
At Jack in the box, we don’t guess. Sure, sometimes we listen to that little voice – that strong gut feeling – which can help us in the right direction. But trusting that gut instinct comes from years of experience.
There are so many questions when you consider entering the online world of the internet, however 9 times out of 10 it generally begins with: What should my website name be?
I have written many brand guidelines in my time, and I have also worked from many. My best piece of advice? Treat them with a grain of salt.
If you type ‘drum solo’ into google chances are ‘Phil Collins’ will pop up in the suggested search list. In fact, this is what popped into Argentinian director Juan Cabral‘s mind, while talking to crew during a rain break on set.
One-size-fits all advertising just doesn’t cut it these days. To be honest, it’s just borderline lazy.